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April 27, 2005
Barbicide Rocks
If you know me, you know i love niche companies - niche will get you rich. Wd-40 is a good example. Companies and family businesses that find a need in the economy, fill it, get rich and then continue to care and feed for it - never ever selling out! Recently over dinner someone told me about the blue stuff that is next to your barber's mirror that they clean the comb off with when they drop it, Barbicide (Which actually means, barber killer) He told me only one company makes this stuff and they have worldwide domination. I looked it up and he was right. One guy had the idea and mastered it in good old Brooklyn and it still serves the need of all the barbers in the world right from brooklyn! What was their key to growth?. not tv, radio.. it was their simple, yet brilliant, recognizable comb and scissor holding tank with the name barbicide on it and just good old day to day relationships. It is now in the smithsonian and is now as famous as the barber pole. My barber in HK told me he has dealt with them for many years and the price has not really gone up (which is rare in monopolies!) Go check it out and read it for yourself
King Research - Barbicide's web site
Barbicide video clip with Charles Kuralt
Posted by Patrick at April 27, 2005 07:12 PM